To: BlueShield Employee Members

From: (District Contact Champions)

Regarding: The Healthyroads Program

Date: 6/14/07

Beginning July 1, 2007, you have the opportunity to join the Healthyroads Program! As a BlueShield employee member, you are eligible to participate in the Healthyroads Coaching Program for Weight Management and Healthy Living – at no cost to you!  This program is being offered to you because the Board of the High Desert & Inland Employee-Employer Trust is committed to finding win-win healthcare solutions to support our members in achieving improved levels of health and vitality.

Because you are a BlueShield employee member, you have the opportunity to be one of the first District members to participate, and that is why we are challenging YOU to take advantage of this empowering FREE benefit.

Here’s how it works!

What is the Healthyroads Wellness Coaching Program?

Healthyroads is all about helping individuals achieve new levels of health and vitality. Whether your goal is to lose weight, simply make better nutrition choices, enhance the frequency or duration of your physical activity or develop successful stress management habits, Healthyroads is committed to supporting you with the motivation, education, planning and accountability that you need to succeed.

As a BlueShield employee member, you can participate in a telephone-based personalized coaching program for weight management, physical fitness and stress management – all at no cost to you!

The Healthyroads program includes:

?         Personalized telephone coaching and online resources for weight management

?         Personalized coaching and online resources for stress management and physical fitness

?         Educational materials, customized planning and analysis services and web services

?         Get Started! Reward

?         Get Healthy National Awards – prizes ranging from a new car to shopping sprees

Healthyroads’ dedicated team of dietitians, personal trainers, nurses, and other health educators are committed to helping you reach your own optimal wellness goals.  Please see attached flyer for program details.
Get Healthy, Get Fit, Earn Rewards!!

When you participate in the Healthyroads Coaching Program for Weight Management and Healthy Living, you are eligible for a number of awards and rewards to help keep you on track to achieving your personal health improvement goals! Here are examples of a few ways to earn rewards:

Get Started! Reward -- When you enroll and complete a short Health Status Questionnaire and three phone sessions, you will receive a Get Started! welcome kit, which includes:

?         A pedometer, healthy eating cookbook with delicious, easy to prepare recipes, exercise bands and a “how to” CD, a box of four tasty and nutritional snack bars, a relaxation booklet with soothing audio CD plus stress card, and a 30-day supply of multivitamins.

Get Healthy! National Awards – Win a Ford Mustang (or $25,000 cash), a $5,000 shopping spree, or one of over 120 other prizes! To encourage personal health improvement, Healthyroads offers national awards that recognize members who make the most significant improvements in their own personal health. More details to come!!  Members must participate in the program for six months to be eligible so enroll July 1^st to qualify at the end of 2007.

What is the Healthyroads Program all about?

The Healthyroads program understands that a one-size-fits-all approach just doesn’t work for everybody. Participants set their own optimal wellness goals with their personal health coach who supports them and holds them accountable to reach their goals.

How can you get started in the Wellness Program?

1)       Read the attached flyer for more details on the Healthyroads Coaching Program for Weight Management and Healthy Living – and the Get Healthy! National Rewards flyer.

2)       Watch for a blue envelope from Healthyroads that will come to your home in the mail, early in July. This mailing will contain information on how to enroll in coaching and log on to the website.

3)       Call the 800 # to get answers to any questions that you might have, and obtain the information that you need to determine if the program is beneficial for you.

4)       Beginning July 1, enroll in Healthyroads, schedule and complete your first coaching session and receive Your Get Started! Reward.

While living a healthy lifestyle is a personal choice, we chose to offer Healthyroads to our BlueShield employee members to make it easier for you to make healthy lifestyle choices and live well. We encourage you to step up to the challenge and take advantage of this opportunity to its fullest!

Click Here For The Healthy Roads Brochure